If you're a Shopify seller, there's nothing more frustrating than driving a ton of traffic to your site only to see it fall flat at the finish line—no conversions. Sound familiar? You’re not alone. Shopify defines a “good” conversion rate to between 2.5% and 3%. However the average conversion rate on the platform is 1.4%. Of course, there are a ton of other factors that make up a successful website. But at the end of the day, all sellers face the uphill battle of keeping customers engaged and converting traffic.
alby’s Generative Q&A tackles the conversion problem head-on by addressing every shopper question with the power of artificial intelligence (AI). But what exactly is alby’s Generative Q&A, and how can it benefit your Shopify store? Let’s dive in.
alby is an AI-powered shopping assistant that predicts and answers questions directly on product pages (we call it ✨Generative Q&A✨). Using a machine learning model designed to drive conversions, alby pre-generates a set of questions for each product in your catalog.
Embedded directly onto product pages, alby provides instant answers in a ChatGPT-style format, ensuring customers have all the information they need without having to hunt for it.
Online shopping can often be daunting for customers, leading to issues like information overload, decision fatigue, and frustrating support interactions. Addressing these challenges is essential for improving customer satisfaction and boosting sales.
Here’s a closer look at these common problems and their impact on the shopping experience.
In the quest to make informed decisions, customers often find themselves going into full research mode. They read customer reviews, FAQs, and scour the internet for genuine information. This extensive research process can be incredibly time-consuming and frustrating, especially when the information is scattered across different platforms. The overwhelming task of piecing together relevant information can distract and deter customers from completing their purchases.
On the flip side of the coin, some retailers try to put as much information AS POSSIBLE throughout their storefront in hopes of keeping customers on their site. Unfortunately, this approach can end up having the same impact. Product pages overloaded with information can overwhelm customers, making it difficult to make decisions. Cluttered pages also cause key features and benefits to get lost, reducing the effectiveness of your sales pitch.
When your storefront fails to answer specific questions, customers are forced to seek help through customer support channels: oftentimes email or chat support. Email responses can take hours or even days, causing frustrating delays. And while chatbots offer instant feedback, they often provide generic or irrelevant answers, failing to address unique concerns. And let's be real, chatbots can be SO ANNOYING. Poor support not only results in lost sales but also tarnishes your brand's reputation, discouraging future interactions.
alby’s Generative Q&A reduces the time customers spend searching for information by predicting and providing answers to their questions instantly. This quick access to information keeps customers engaged and more likely to make a purchase.
Using advanced AI, alby predicts the questions most likely to drive conversions and pre-generates them for every product to kickstart the customer conversation. Customers tend to prefer these pre-generated questions over typing their own (let's be honest, we’re all a little lazy). By proactively addressing these queries, alby guides customers from browse to buy—creating a moment of magic by predicting their needs before they even realize it.
alby doesn't just answer questions; it also recommends products based on customer interactions. By suggesting personalized recommendations, alby tailors the shopping experience to each customer, boosting satisfaction and increasing the chances of additional sales.
alby’s AI capabilities extend to upselling and cross-selling by suggesting complementary products or higher-end alternatives based on the customer’s current selection. This can increase the average order value by showcasing products they might not have considered.
alby is embedded directly into product pages, encouraging customers to ask product questions, naturally. In contrast, some retailers employ chatbots for the same purpose, which can feel intrusive and disruptive. Customers are up to 10x more likely to engage with alby than with traditional chatbot pop-ups, indicating intuitive experience.
Interested in bringing alby’s Generative Q&A to your Shopify storefront? You can easily find alby in the Shopify App Store. alby offers an out-of-the-box solution that Shopify merchants can launch in just two simple steps:
Step 1️⃣ Connect Your Shopify Store:
Install alby's app and it will automatically generate questions for every product in your catalog.
Step 2️⃣ Launch alby on Your Storefront:
Choose the optimal spot in your Shopify theme where alby can best assist your customers. Place the widget, and you're live!
Extra Credit 🔥 Customize alby:
alby can start answering questions right out of the box, with no extra effort required from retailers. However, alby also gives you the flexibility to personalize the experience if you choose:
Incorporating alby’s Generative Q&A into your Shopify store can be a game-changer for conversions. In a world where online shopping can be a journey, alby keeps customers on task, keeping them on task and crossing the conversion finish line.