Evo generates $3M in incremental sales using alby's AI shopping assistant on product pages

Discover how evo is partnering with alby to enable shoppers with instant answers to complex questions

85%

customer satisfaction

$3M+

in annual incremental revenue

30x+

ROI

“alby is dramatically increasing revenue per session on our site. Working with alby has been nothing short of amazing.”

_{Nathan Decker, Director of ecommerce, evo.}

About evo

evo is an iconic American sporting goods and outdoor recreation retailer. Founded in 2001 and based in Seattle, Washington, evo has become a go-to shopping destination for outdoor enthusiasts.

The Challenge

Sporting goods like skis or mountain bikes require a complex sales process. Customers often have many detailed questions ranging from product selection to technical specifications. With tens of thousands of products, evo faced the challenge of efficiently answering these inquiries manually, leading to delayed responses, reduced customer satisfaction, and loss of potential sales.‍

Why alby?

evo turned to alby for several reasons:

Capability to Handle Complex Questions: During the pilot phase, alby's AI consistently provided accurate answers to intricate questions about ski selection, crucial for converting interested browsers into buyers.
Ease of Implementation: The alby tool was easy to test and quick to learn, minimizing disruption and immediately adding value.
AI built for E-commerce: alby's expertise in e-commerce AI was crucial in understanding the nuance of online retail. alby provides analytics that every e-commerce expert should be tracking, enabling data-driven decision making.

The Solution

By integrating alby's AI-driven shopping assistant, evo could instantly provide tailored answers to customer questions directly on the product pages. The tool uses data from evo's product information management systems, buying guides, and customer interaction history to personalize the shopping experience. The AI continuously learns and adapts, enhancing its accuracy and relevance with each interaction.

66b5071111cace88880f08c0_667ef42afe7c30b1980858f8_664529f416751a0f0aa6d737_instant answers

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Questions varied across categories.

Questions for Skis & Snowboards

Skill: What types of skier is this best for?

Carving: Can the skis be used for carving on groomed runs?

Warranty: Does it come with a warranty? | How long is the warranty?

Feature & Benefits: What is the benefit of the Turntable Heel design?

Compatibility: What bindings are these crampons compatible with?

Comparison: What makes this different from other similarly priced skis?

Sizing: What is the right ski if I am 6”2 and 185 pounds?

Questions for Cycling

Weight: What is the weight of the bike?

Feature & Benefits: What is the bar diameter? | Does the dropper post come with a remote?

Ride Fit: Is it suitable for long distance runs?

Maintenance: What happens if my bike breaks?

Sizing: What is the recommended rider height for the small size?

The Results

The implementation of alby at evo led to:

Lift in conversion rate through increased engagement on product pages. With alby, evo is generating over $3 million dollars in incremental revenue per year.

A better shopping experience for evo customers by reducing time needed to find product information. Customers had a customer satisfaction (CSAT) score of 86% associated with the experience.
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Higher customer retention by reducing friction in the shopping experience and providing critical insights into customer behavior. This allows evo to optimize their offering to better meet the needs of their customers.

The Conclusion

evo's ongoing partnership with alby has transformed their shopping experience, translating into tangible business benefits and reinforcing evo's reputation as a customer-centric brand in the sporting goods industry.