evo is an iconic American sporting goods and outdoor recreation retailer. Founded in 2001 and based in Seattle, Washington, evo has become a go-to shopping destination for outdoor enthusiasts.
Sporting goods like skis or mountain bikes require a complex sales process. Customers often have many detailed questions ranging from product selection to technical specifications. With tens of thousands of products, evo faced the challenge of efficiently answering these inquiries manually, leading to delayed responses, reduced customer satisfaction, and loss of potential sales.
evo turned to alby for several reasons:
By integrating alby's AI-driven shopping assistant, evo could instantly provide tailored answers to customer questions directly on the product pages. The tool uses data from evo's product information management systems, buying guides, and customer interaction history to personalize the shopping experience. The AI continuously learns and adapts, enhancing its accuracy and relevance with each interaction.
The implementation of alby at evo led to:
Lift in conversion rate through increased engagement on product pages. With alby, evo is generating over $3 million dollars in incremental revenue per year.
A better shopping experience for evo customers by reducing time needed to find product information. Customers had a customer satisfaction (CSAT) score of 86% associated with the experience.
Higher customer retention by reducing friction in the shopping experience and providing critical insights into customer behavior. This allows evo to optimize their offering to better meet the needs of their customers.
evo's ongoing partnership with alby has transformed their shopping experience, translating into tangible business benefits and reinforcing evo's reputation as a customer-centric brand in the sporting goods industry.